Aegte Marks 8 Years With ‘Aegte Udaan’, Announces ₹5 Lakh Grant to Back a Woman’s Dream

₹5 Lakh Grant. No Equity. No Repayment. One Opportunity to Begin.

Founder Rupali Sharma turns Aegte’s 8th anniversary into a new initiative aimed at helping a woman take her first meaningful step towards building a dream of her own.

Eight years after beginning its own entrepreneurial journey, homegrown beauty and personal-care brand Aegte is celebrating its anniversary by helping another woman begin hers.

The company has announced the launch of Aegte Udaan, a new initiative through which Aegte will provide a ₹5 lakh grant to support a woman with a compelling dream, business idea or ambition that she wants to turn into reality.

Unlike a conventional brand giveaway, Aegte Udaan is being envisioned as a platform for possibility — one that encourages women to speak about the dreams they may have postponed because of financial limitations, family responsibilities, fear, lack of opportunity or simply not knowing where to begin.

From One Woman’s Dream to Another

For Aegte founder Rupali Sharma, Udaan carries a meaning that goes beyond the brand’s eighth anniversary.

Aegte itself began as an entrepreneurial dream. Sharma believes that after eight years of receiving support from women across India, the anniversary presented an opportunity to turn that support outward.

“Aegte was once just an idea in my mind. I know what it feels like to have a dream before the world can see what you see. Eight years later, I don't want our anniversary to be only about celebrating how far Aegte has come. I want it to become the beginning of somebody else's story.”

— Rupali Sharma, Founder, Aegte.

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